Answers · for service businesses
Before you hire anyone to do your marketing
What to ask, what to own, and how to tell if it is working. The questions we would want answered if we were in your seat.
Should I hire a marketing agency or do it myself?
Do it yourself if you have the time and it is working. Hire help when you are too busy running jobs to run marketing, or when leads come in but nobody follows up. The right partner builds a system you own, not a dependency on their team.
What should I ask before hiring a marketing company?
Ask how they measure booked jobs and revenue, not clicks. Ask who owns the ad accounts, website and data. Ask what happens to leads after they come in, and ask for results from businesses like yours. If they lead with impressions and long lock-in contracts, keep looking.
How do I know if my marketing is working?
Track three numbers every week: leads in, appointments booked, and jobs closed. Then know what each one cost. If leads are up but bookings are flat, the problem is follow-up, not marketing. If you cannot see these numbers, that is the first thing to fix.
What is the difference between SEO and AEO?
SEO gets your pages ranked in Google search results. AEO, answer engine optimization, gets your business quoted and recommended inside answers from ChatGPT, Google AI Overviews and Perplexity. AEO rewards clear question-and-answer pages, consistent business info and reviews across platforms. You want both now.
Who should own my ad accounts and website?
You should. Your ad accounts, website, domain, customer list and call recordings belong to your business. A good marketing partner works inside accounts you own, so if you ever part ways, you keep everything you paid to build.
What is a done-for-you marketing system?
It is the whole path from stranger to booked job, built and run for you: ads that bring in leads, an AI that answers every one in seconds, follow-up that books the appointment, reviews that build trust, and weekly reporting. One system instead of five vendors who never talk.
Want this built for your business?
We build the whole machine: ads, an AI that answers every lead in seconds, and follow-up that books the job.
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